OMT goes for zero fees for Lebanese transfers

I have previously explained why OMT has gone to replace banks for the Lebanese and how it actually came to become their most trusted financial partner (here). Which is why, an ad placed on the side of a bridge on the highway is bound to attract attention - and this one says that they have obliterated fees from the transfers in LBP pound inside Lebanon. If you think this does not mean much, think again - people are transferring sums to their family members, loved ones, business partners inside the Lebanese territory more than ever at this point. 

The Lebanese economy is now predominantly a cash economy - from my doctor doing his new clinic to the grocery store next door. Here's a funny story - just yesterday I was at my bank and there has been a new card waiting for me since my old one expired. I declined to take the new card because it was useless, and my banker also said "don't bother with it, just sign here the new contracts for your withdrawals in cash". When your banker tells you that your local card is worthless, it is something one needs to think about - hence OMT and their ad. 

Sendwave joins the club

So here's another service for sending money... At this point the whole economy is being supported by them. What's with the banks financial crash and it wiping people's assets with it, now is the time to deal with different methods and means. So Sendwave has to already fight already existing and well-established brands who already have people's credibility and trust (something banks sorely lack at this point).

OMT - more reliable than a bank for the Lebanese

 OMT - well, trust me Lebanese people trust OMT at this stage more than any other bank or financial institution. For a long time, OMT was one of the rare players in the financial industry which actually gave what it promised, and allowed people to send - though let's be honest, mainly receive - money in what is now called "fresh" Dollars (as opposed to the stuck Dollars in the banks). So for many, this has been a breathing lung.

So their campaign "next to you no matter the circumstances" is honestly not a stretch of reality because they have accompanied the Lebanese in the what is truly the worse, the most maddening, delflating  and trialing periods since the crisis broke in 2019.

The visuals, even if a little cliche, actually make sense - photos of families being close to one another because let's face it, when one bails you with much-needed money, this is how close families become.

BOB finance, playing on words smartly.

In Arabic, the word "tehwil" means 1) to drop by 2) to transfer 3) to change from one state to another and BOB Finance benefited from all this to do their quite impressive nice ads... The premise is that "they change (transfer) crisis into a solution" or "change (transfer)  challenges into opportunities". Well the biggest score is because - as the line goes - "change (transfer) is our business". But of course! Again, you read the whole word play the ad makes a lot of sense is quite cheeky indeed all which still hinting at the current problems the Lebanese face on daily basis - and by God they are enormous.