Showing posts with label Tapirama. Show all posts
Showing posts with label Tapirama. Show all posts

Saturday, October 24, 2026

Solet Tapis goes the paparazzi route

Solet Tapis, right bang on time for when people put their carpets (here) is out with a new one. "Our carpets are such a story" - the line I need to admit does work, it is homely and inviting. For the illustration part - I had expected the carpets to be on the cover of books (makes more sense creatively) - Solet went somewhere else: The paparazzi shooting the carpet as it were a star. Sure, names such as Solet and Tapirama (here) are encrusted in the Lebanese collective memory, but make no mistake, this year - trying to explore if I change a carpet - I was met with a flurry of shops, offers and brands from all across the country selling (sadly) the same models and shapes. Which means that competition is fierce and - in today's Lebanon - people will go to the cheapest.