Appropriating the memory: A case of mistaken identity 9/10

Skalextric

Staedtler

Starsky and Hutch

Superman magazine

Tapirama

By inserting the initials my own name (Tarek) in childhood souvenirs, or brands associated with memory and childhood, the question becomes: Are the memories we have belong to us? Is sharing a memory a way of diluting it or multiplying it? And is a memory directed to the act itself or to the remembrance of it?