Solet Tapis has a very good one. "Chreyto w la terbeyto" - buy it rather than raise it. Meaning get the end result without going through the hassle of the process. And what are they talking about? Well, artificial grass rather than natural one. In the photos one can see the difference - either a woman tanning on a chaise longue with a lovely assortment of potted plants next to her or a man mowing the lawn with uneven results. Which brings us back to the beginning - buy it rather than do it by hand endlessly.
Monday, May 4, 2026
Tuesday, November 18, 2025
Solet tapis, let's decorate
Solet Tapis... "carpets are the decoration of the house" with a visual of a house made of carpets. Sorry for the image does not show exactly all the ad but that's after three trials, or mostly errors to be honest. But I did think the ad was worth it to talk about. I mean Solet Tapis as customers from all walks of live, even if I presume mainly from the middle class or what is left of it in Lebanon. So the ad needed to be straightforward, and needed to hit, and needed to be placed at a time when people actually put their carpets. As the saying goes "the carpets are from independence to Martyr's day". Independence Day is just around the corner.
Monday, September 11, 2023
Solet Tapis gets ready for winter for the budget-friendly
On the downlow but always there. Solet Tapis gets ready for winter. "September renewal"... Nothing too fancy, but always present especially with people being price-sensitive at this point and wanting the maximum for their limited budget. The idea is that they will rehabilitate old carpets for people who send theirs during September. Once more, the Lebanese are overdrawn financially (don't believe the Instagram hype about everyone being out at clubs or in Batroun or what not, people are suffering and it is real).
