Betway Sports and Andy Roddick on the serve

So Betway Sports and Andy Roddick (their international tennis ambassador) team up for a funny ad. Roddick who has quit the courts eleven years back still has the tennis obsession... And it translates into his day to day life - he treats the fly squatter like a racket, the grilling for is used for a serve, a trophy cup holds popcorn (side note, this has been done prior in the heartwarming ad by Barilla with Steffi Graf - here), he signs an autograph on his neighbor's newspaper, and - this bit does not translate into Arabic - a car argument goes "you're way out of line" to which Roddick replies "no, it was on the line" (again translating this gimmick into Arabic is impossible). Bonus points for their line "advantage served" by the way.

On the whole, the ad serves (sorry for the pun!) and English or Arabic (apart from the above) it conveys a sense of cheerfulness. See the ad here.

Decathlon shines brightly with Romance

Is there anything Romance ad agency cannot do? Well, here we are - fresh from their multiple successes for Intermarche or Uber Eats, they now offer Decathlon the kind of dream campaign the brand can only dream of by way of very - very short messages. Concrete is better with sports. Sundays are better with sports. Water is better with sports. Showers are better with sports....

Why?

Because sports make the world better.

Of course, this goes in the line of the Luminou campaign (dans le noir on peu le voir), but still - it is also very right on target, very right on brand message, and by heavens, Romance strikes again! See the films in succession on this link.

We are the hope - saving Lebanon with sports

For a long while this was the only new campaign running practically everywhere in town. The idea is simple, Lebanese (rather well-known, or award-winning) sports people were photographed each in his/her discipline. With the minimal layout (almost absent actually) there is the line "we are the hope" (which also doubles as the campaign name). From what I understand there was a song written by sports activist Michel Bou Abdo (the mastermind behind the campaign) and composed by Ziad Boutros - and that 64 athletes participated in the campaign.