Showing posts with label SNA. Show all posts
Showing posts with label SNA. Show all posts

Monday, February 16, 2026

SNA - live ahead.

Either my English is getting bad or this sentence makes no sense. OK "live ahead". Again, to be fair if anyone knows what this means, please enlighten me. Does this mean "live with the future in mind" or "live and prepare for tomorrow" or... "be a time traveler"? I mean I don't mind grammatical mistakes (the great Apple line "think different" is wrong, it should be "think differently" but it is the error that makes the beauty). So again, the picture I get it - a man with his daughter on his shoulders as they have a great time together (emotional language 101). It was the slogan next to it that left me puzzled. But then again - what do I know? I just worked on the account several years and I know the company could have its fixed ideas.

Tuesday, December 29, 2020

Allianz SNA goes back to the beginning of photoshop

Remember when Photoshop started? You don't? Well, let Allianz SNA remind you. Ah those mid-90 years with rudimentary typography, hit or miss layout (more miss than hit), sophomoric concepts (well, playing on phobic ideas in a country like Lebanon is a bit edgy!)... You know, the exact Allianz SNA ads have graced us with (and they also "animated" them - check this "beauty" here). On second thought, since the purpose of any ad is to attract attention, maybe it worked for the insurance company, yet for the wrong reasons! 

Disclaimer: SNA (prior to being Allianz) was a client of a company I used to work for, and I did ads for them in the past (thankfully, good ads).