Tuesday, December 29, 2020

Allianz SNA goes back to the beginning of photoshop

Remember when Photoshop started? You don't? Well, let Allianz SNA remind you. Ah those mid-90 years with rudimentary typography, hit or miss layout (more miss than hit), sophomoric concepts (well, playing on phobic ideas in a country like Lebanon is a bit edgy!)... You know, the exact Allianz SNA ads have graced us with (and they also "animated" them - check this "beauty" here). On second thought, since the purpose of any ad is to attract attention, maybe it worked for the insurance company, yet for the wrong reasons! 

Disclaimer: SNA (prior to being Allianz) was a client of a company I used to work for, and I did ads for them in the past (thankfully, good ads).