Do you remember "The Arab Dream" (Al hilm al Arabi)? (Look here and here). Well, in short it was done by Arab artists riffing on themes of Pan-Arabism and in support of the second Intifada in Palestine. OK so what do the lyrics "generations after generation will live upon our dream" (which is the opening lyric of the song) have to do with Poule d'Or and their 5XL sandwich (which takes three to carry the ad boasts). And most importantly, will anyone of the newer generation actually understand the link?
Don't look at me, I have no idea!