Coffee means Nescafe - the cat is out of the bag

Najjar tried, really tied - among others here. But let us face it, coffee means Nescafe. Well, it's not like they are inventing it, but for a whole generation, the two words a synonymous. Nescafe simply said it out loud and shouted it out in the open. Sure sure, they promoting their own 3 in 1 (coffee, cream, sugar) which comes in sachets as far as I know. But that is beside the point, saying it as it is, basically, cuts all corners on the competition because well, it's not like they are lying or anything. Interestingly coming from a behemoth like Nescafe, the campaign was a little "shy" in terms of exposure. I did see it on several billboards but not exactly like if it was a blitz or anything. Still, now it has been said.

Nescafe wins with its new ad

Very few brands can portray their markets without being cheapo. Or overdoing it. Or getting the characters wrong. Or the wrong slices of life that represents them. Nescafe wins on all counts. They even go local with "spilling coffee is a good omen" to "spilling Nescafe is a good omen", without forgetting the football match, the beach vendor, the dad whose daughter asks "want some Nescafe with all that sugar?", or the man who rushes to follow his wife before she goes to work with her Thermos of Nescafe, and the whole multitude of situations one can drink Nescafe in. Truly honest, realistic and believable ad. Please have fun watching it here.