Very few brands can portray their markets without being cheapo. Or overdoing it. Or getting the characters wrong. Or the wrong slices of life that represents them. Nescafe wins on all counts. They even go local with "spilling coffee is a good omen" to "spilling Nescafe is a good omen", without forgetting the football match, the beach vendor, the dad whose daughter asks "want some Nescafe with all that sugar?", or the man who rushes to follow his wife before she goes to work with her Thermos of Nescafe, and the whole multitude of situations one can drink Nescafe in. Truly honest, realistic and believable ad. Please have fun watching it here.