Lebanon Opportunities, as in absolutely

Last time we saw Lebanon Opportunities on the streets, they were singing Gloria Gaynor (here). Now they are back, as in "absolutely" back. Well, I am sure the undertones of the ad were "positive" and "optimistic" I am also sure the brief (and I don't think they even work with an ad agency so I am assuming this is internal) also included "minimal" and "cost-effective". The add is all this. But also kind of less. I didn't truly feel gripped seeing it - even if it is placed on many billboards. But who knows, maybe in this January slump, they got good prices to post a lot of billboards.

Lebanon Opportunities goes all Gloria Gaynor

Lebanon opportunities tries to revamp its brand. When business oriented magazines such as Forbes and The Economist went all out to embrace younger audiences with topics that might be of interest to them without losing their core audience, others - Lebanon Opportunities included - stuck to their Guns. Ask any Young person involved in business what they read, if they read anything at all, and Lebanon Opportunities would not be on their list. All this makes the I will Survive Gloria Gaynor approach only too puzzling. I do like the broken glass effect though behind....