Last time we saw Lebanon Opportunities on the streets, they were singing Gloria Gaynor (here). Now they are back, as in "absolutely" back. Well, I am sure the undertones of the ad were "positive" and "optimistic" I am also sure the brief (and I don't think they even work with an ad agency so I am assuming this is internal) also included "minimal" and "cost-effective". The add is all this. But also kind of less. I didn't truly feel gripped seeing it - even if it is placed on many billboards. But who knows, maybe in this January slump, they got good prices to post a lot of billboards.