Well, that rubbed a lot of people the wrong way.
First, before anyone telling me I am being biased. There is a big difference between Labneh w Jebneh (for reference check here) and between the ad above. The other was funny, it made you look, was very tongue-in-cheek, the Kafa ad uses tactics used by the nation bordering us on the south used to scare people prior to bombing. So using such post-colonial pseudo-terrorist ads basically fostered by - what technically is still - our enemy, is not exactly a smart move Kafa no matter the intentions (which I am sure are originally good). Sometimes, one really, really needs to read the room before issuing ads.