Friday, September 4, 2020

Lebanon Opportunities goes all Gloria Gaynor

Lebanon opportunities tries to revamp its brand. When business oriented magazines such as Forbes and The Economist went all out to embrace younger audiences with topics that might be of interest to them without losing their core audience, others - Lebanon Opportunities included - stuck to their Guns. Ask any Young person involved in business what they read, if they read anything at all, and Lebanon Opportunities would not be on their list. All this makes the I will Survive Gloria Gaynor approach only too puzzling. I do like the broken glass effect though behind....