Tuesday, September 1, 2020

Pampers celebrates miracle baby George Khnaisser

Pampers Arabia celebrates the birth of George Khnaisser, the boy whose mother went into labor literally seconds before the August 4 explosion. He ended up being born at 7:18 P.M. that night. Watch the full ad here. Well, this being a paid ad how about some CSR on the side? Because Pampers insists it gave away a million diapers for free to the children of Beirut.

Now the ad has a nice copy, except for the 'heroes in blue" bit, uses the real footage of the hospital explosion, which adds a nice touch. Georges and his parents are all photogenic and easy on the cam too. OK the whole narrative centers around children being a beacon of hope in dark times, and it actually works.