IDM - does a great independence Day ad

Now that's an unexpected - and good one. Based on the design of the ubiquitous coffee cup in Lebanon (here), IDM comes with this lovely ad merging the wi-fi signal with the design in question. An Independence Day ad you never knew you needed until you had it. The copy goes that it is "keeping us all united anywhere everywhere". One thing is sure, no two Lebanese ever argued over coffee.

IDM tackles Coronavirus

True story: In the year 2000 a virus was propagating online. The news broke on the weekend. By Monday a colleague rushes to my office and asks "if I open my computer, will I be infected?". The man was an engineer by the way. Which brings to the lovely IDM ad which basically protects you from Coronavirus. How? Interact online. Smart indeed.

IDMgo - a perfect gem of an ad

And sometimes the best ads are those that do not try hard. "The atmosphere is one to get bundled with IDMgo 4G". "Kankane" is the local Lebanese equivalent to Hygge. The visual illustrates perfectly the cold weather we are having (when it is not raining, it is incredibly cold!). See? No extra gimmicks, no idiotic words. Just a simple wonderful ad. Whomever came up with this has my respect.

IDM converts customers' payment to Lebanese pound.

Well, here's a nice gesture - IDM is converting client payments to Lebanese Lira. Big deal? Yes. To those living under a rock, Lebanon now has two Dollar exchange rates. The official - the one that comes ftom the Central Bank (1507) and the volatile black market one (please do not be fooled by the 2000 rate that the syndicate of exchangers has fixed - Dan Azzi explains why clearly here). Now, you'll say companies are sheltered from this. Actually not true, because even CEOs have to buy things from shops and each one is behaving differently on the matter so they too - are exposed to a varying price. Which makes this gesture kind of nice to customers.