And sometimes the best ads are those that do not try hard. "The atmosphere is one to get bundled with IDMgo 4G". "Kankane" is the local Lebanese equivalent to Hygge. The visual illustrates perfectly the cold weather we are having (when it is not raining, it is incredibly cold!). See? No extra gimmicks, no idiotic words. Just a simple wonderful ad. Whomever came up with this has my respect.