Galaxy Kunafa Pistachio: A rose by any other name.

Stop. Please. Stop. That whole Dubai chocolate thing has gone stratospheric so much that Galaxy jumped on the bandwagon. So without further ado, presenting the limited edition Galaxy Kunafa Pistachio, a Dubai chocolate by any other name. Was the original overyhped? You bet. Was it tasty? Well, that's a matter of personal liking. Should it be replicated? Please, no. I mean already the original was too much to handle. And now this! Do I think this had gone over the roof? Yes. So honestly, not sure I have a lot of respect for the Galaxy me-too at this point.

Galaxy Jewels - the Ramadan edition

On the one hand I must appreciate the hard work. On the other it all ended up a bit... bland. I mean compare to the warmth of the Aramex ad (here), the Galaxy Jewels has a feeling of paint by numbers. You know where it is leading from the get go, and even though the main cast (the grandfather) does a good job, it all feels a bit too contrived truth be told. See the ad here. I am not reproaching the production, but something is missing - perhaps the suspense or not knowing where the ad is landing, but no, one can immediately decipher it from the get-go. Someone pointed out that it reminds him of early 90s ads done by Lebanese for the Gulf, the remark is a bit spot on. Oh well, still, I guess the brief was fulfilled.