On the one hand I must appreciate the hard work. On the other it all ended up a bit... bland. I mean compare to the warmth of the Aramex ad (here), the Galaxy Jewels has a feeling of paint by numbers. You know where it is leading from the get go, and even though the main cast (the grandfather) does a good job, it all feels a bit too contrived truth be told. See the ad here. I am not reproaching the production, but something is missing - perhaps the suspense or not knowing where the ad is landing, but no, one can immediately decipher it from the get-go. Someone pointed out that it reminds him of early 90s ads done by Lebanese for the Gulf, the remark is a bit spot on. Oh well, still, I guess the brief was fulfilled.