Babyshop excells for UAE National Day

To make a moving ad, just add a pinch-me till I cry copy, and with some of those pre-packaged inspirational imagery. To make a great moving ad, go to the Babyshop ad for the Emirates 49th National Day. Now that was something. Sure, they used impressive copy speaking to a still not born generation, but they did it with panache and true mastery. Did they insert imagery which tackles imagination? Sure they did, but did it unobtrusively, with pride and true conviction. And that baby sonar still in the womb which changes with how the copy/imagery goes, that was a real nice touch (remember, they are Babyshop). NGOs have been trying to find such a formula for Lebanon (especially after the August 4 explosion and apart from One Act, everyone failed). The Arabic tag #نبض_قلوبنا works better than the #OurHearbeats to be honest, but that is splitting hairs. Watch the Babyshop ad here.

Babyshop - an advertising we deserve.

I am incredibly bored from those saccharine dipped ads I am bombared with daily that revolve around Coronavirus (all same, all boring, insert silly piano background). BUT...
Do you remember Babyshop? The brand that got you Umobuwah?
Yes, the multi-award sweeping Umobuwah.
Now they are back with a "world we deserve" and unsurprisingly, you will see that children are actually more aware, mature, and sensible than adults.
The genuine ad is here.
Zoom calls? Different countries? Honest opinions? Talk from the heart? Being sensitive to possibilities? Check, check, check! It is there, raw and promising and real.
In a world where parents are exhausted from homeschooling and from tripping over Lego parts and having to endure all such issues, Babyshop comes with a window of opportunity, a breath of fresh air.
Well, this is the kind of ad we deserve.
If not deserve, at least want.