BO2 digital bank - is this a joke?

Now that every bank is launching its own digital variant, BO2 by Byblos Bank - one of the alpha banks that, along with others, shot itself in the foot by being too opaque with its customers - is trying to find its footing in the market. After launching it in 2025 (here), now comes the tacticals. Well, the tactical ads are supposed to be a joke (not sure this is a pun or what). "We don't play hard to get". "we don't make you pay on the first date", well, yes, lovely, now can we have our money back from the frozen accounts since 2019? Are people clamoring to get their new digital accounts knowing who the parent-company of the digital account is? Not really. So twists and turns and pseudo-jokes are not exactly the answer to that one. Banks, digital or not, have a long way to go.

Leap, another digital bank from a bank that defrauded you

Neo from Bank Audi, BO2 from Byblos Bank, DIGI by Bank of Beirut, Wink Pay by Credit Libanais. And now leap by SGBL.  Sounds familiar? Sounds like someone trying to get in from the window when they slammed the door shut in your face? Banks who defrauded you are now with a vengeance on the "digital bank" front. Well, sure, with the accounts capped at not-so-high figures and the withdrawal much less than the one in the traditional bank, and with them not truly advertising who the mother bank is, I understand the appeal. Mind you, the original money is still stuck in our traditional accounts. To be honest though "leap into moments" is lame. Very.