Digi bank and Lebanon's national sport

So let's admit it - banks are not exactly high when it comes to people's trust and respect after swindling their customers with a huge ponzi scheme which defrauded everyone and stripped them out of their cash. So most Alpha banks are pivoting to digital banks - so that at least the association to the original institutions is a little camouflaged. Digi joins the fray as the new arm of Bank of Beirut. The ad, courtesy of Mink, plays on the "national sport" that is waiting in line to have you bank matters attended to.

Well, the idea is simple, is to "finish, without taking part of the marathon". Because obviously no one wants to queue when they can handle that privately from their telephone app. And... it is "a bank without being a bank" - which it is, yet, no one said it this way prior. See the ad here.

Digi Bank - when life hands you lemons, you do a bank ad.

OK let's admit it. In Lebanon, hating banks is par for the course. Everyone does it. To be clear, I only have one bank account having closed all other accounts (within the same bank so now I am just withdrawing my money and salvaging what is salvageable). Every bank is issuing its own digital wallet - because you can't get rid of them easily (well, am trying to but that's another story). So Bank of Beirut has Digi its own digital wallet. And it fell on Mink to make it more palatable. So they went to - well - the real situation and basically promised "a bank without a bank" - because if Digi can give you anything it is the ability to escape long tines, or what the ad referred to as a "national sport" (which in many ways it is!). Watch the cute short ad here - so despite the controversial topic one has to admit it was a fun way to portray it.