Now that every bank is launching its own digital variant, BO2 by Byblos Bank - one of the alpha banks that, along with others, shot itself in the foot by being too opaque with its customers - is trying to find its footing in the market. After launching it in 2025 (here), now comes the tacticals. Well, the tactical ads are supposed to be a joke (not sure this is a pun or what). "We don't play hard to get". "we don't make you pay on the first date", well, yes, lovely, now can we have our money back from the frozen accounts since 2019? Are people clamoring to get their new digital accounts knowing who the parent-company of the digital account is? Not really. So twists and turns and pseudo-jokes are not exactly the answer to that one. Banks, digital or not, have a long way to go.