Hawa Chicken, no ad needed, says the ad

Well, this is counter-intuitive even if it ends up making sense. A brand saying "it doesn't need advertising", while actually doing advertising. Hawa chicken, which apparently had a teaser, "baddo de3aye?" (does it need advertising) answered the question with "ma baddo" (no, it does not need any) by using local celebrity Geogres Khabbaz - apparently long ago - and this something I do not remember myself - Hawa did a previous campaign with Khabbaz under the slogan "mich 3amle 3acha" (she did not cook any dinner) - here. Interestingly Hawa does have precedents in advertising even if not many (this is Army Day 2017 here, and this old one from 2010 for Easter here), what's with AlAbdalla and Malak el Tawouk going full throttle in their ads, all of them in the same lane as Hawa, I guess Hawa Chicken decided to make a move after all. The khabbaz addition was a bit unnecessary though.

Reminder: Al Abdalla, Ahmad being the original.

Remember the Aladballa vs Al7ayalla debacle? (here). Well, me in my little ignorance, I did not know that basically, the original was Ahmad Alabdallah. So yes, just like the Hallab dynasty (with the humongous ad that was right bang at the entrance of Tripoli about the Hallab dynasty (famous for their sweets) which shows Abdulrahman being on top of Rifaat (as both has competing shops) with the line (in Arabic) "the age of the tree is from its stem, not the branches". So apparently if we go back in the Alabdallah family tree, seems Ahmad was on top of everyone else. So the ad simply emphasizes it (in three layers mind you) "the original is known". Apparently all this continues in store with the branding going to the food and the windows and all. So it seems this is indeed a very integrated campaign (here). So there, somewhere in the grilled chicken dynasties, now we know who started it.

Al 7ayalla chicken store now open!

You are not going to believe me if I told you.... Remember the "fi Al Abdalla" w fi "Al 7ayalla" (there's Al Abdalla and there's whatever") well... "Al 7ayalla" just opened and it sells... Chicken sandwiches like Al Abdalla. Please check their instagram (here), they even have a website so it is legit and not a prank. So here we are ladies and gentlemen, Fi "Al 7ayalla" indeed! Honest, this is so out of this world it is genius at some point.

Al Abdalla nukes Zaatar w Zeit on its home turf

Remember the Sandwich w Noss vs Beit Al Mokhtar saga (where Sandwich w Noss acting very petty? here), well we have a new saga developing between Zaatar w Zeit and Al Abdalla. Right bang on top of the ZWZ branch, AlAbdalla announces that "the fanciest chicken in right across" (where AlAbdalla branch is facing ZWZ on the highway). Now seriously, I hope ZWZ comes up with a funny/witty answer other than complaining to Facebook as Sandwich w Noss did. But hey, at least some life on the advertising scene in Lebanon! Do note that Kababji previously took the same spot and advertised above Zaatar w Zeit, when I notified them they answered very smartly with their selling line "love, regardless" (here).