Lux and Sunsilk and a glorious summer via Pimo and Joe Fish

Crisis? What Crisis? Am quoting Supertramp's album to make a point. Because sometimes, life goes on, whether we want it or not. Props to Pimo and Joe Fish for making the unthinkable happen - a fresh and lovely and freebie-laden summer for the ladies (whom I know they need it). I already spoke of both brands prior (ex: Lux here, and Sunsilk here) and here we are, despite the tumultuous political situation (which is an understatement if there was one!) both brands (and agencies) managed their activations flawlessly giving the consumer a small taste of normalcy where it was much needed. 

Again, sometimes brands spread positive energies and Lux and Sunsilk have done so, in - I repeat - some very challenging circumstances in Lebanon. Well, if this is not the purpose of a brand, then what it is for?

Lux blooms in Raouche

Well, what do you know? In Arabic fairy tales start with "kan ya ma kan" (there was there was not).... And Lux does this in real life with brilliance. Did it happen? Did it not? Who cares when the results are this interesting. First check them here. So here's the backstory - Lux just dropped on the Raouche rock and the whole sea is now in bloom as the parachute carrying Lux made its safe landing. Makes sense? No? Salvador Dali is on the line then. Seriously, I had to actually check with the agency if this was real or not - for your info it was 3D animation. But then again, who cares? I thought it was lovely. Sometimes, and especially these days, we need a bit of dreaming here in Lebanon! Lux is here to deliver.