I must start this post with a confession - the 2 courses in nutrition I attended at University? I barely passed them. Nutrition did not mean a great deal to me. Yet, I know the market is flooded with protein this and protein that etc...It's the latest fad. Which brings Dairy Khoury to ride the wave of it all. "Looks like dessert, acts like protein" now, it seems their Greek yoghourt has 8.6 grams of protein per 100 grams. Now here's the trick cow's mink has 3.4 grams of protein per 100. So comparatively it is high. But compared to other dairy items it is on the low side. So basically, what they did is give selective information. Oh well.