On the surface of it, nothing to write home about. Another me-too product in the Lebanese market (also made in Lebanon mind you by El Safa Group - here). To be clear, no one near me stocks their products. But the Dimex bleach ad is everywhere. So, with the same shape, look, and otherwise efficiency as any other product, why bother with Dimex. Well, for one, the 1 Liter bottle is priced at 1 USD when competitors go for 1.35 USD. Its 3.75 Liters sells for 4.66 USD roughly the same price as the leading brand in the market.