You know the old joke? A lazy student was asked by his parents about his first day of school and he goes "there's a lot of time wasting between the recess." Which brings us to Lapiara and the ad that goes "if it wasn't for it, I wouldn't be back" because well, the best time at school is recess with the home-prepared sandwich. Well Lapiara was a staple of children's sandwiches, even if I sincerely believe parents are now adapting to more price-sensitive alternatives for their household and this is not just limited to school sandwiches.