So Quaker has a new ad. Well, to quote queen of shade Aretha Franklin, when asked about Taylor Swift, she said "she has beautiful gowns". So, in the same analogy, the song accompanying the film is really nice. The rest? The film is too bloated in time, has a million ideas at once, is supposedly constructed around the comcept that every time of the day has its recipe (but we learn this at the end having endured 90 seconds of platitudes), but honestly, the way everything is crammed hodge-podge, thrown into different angles, with veiled women here and there (you know, to make it a pan-Arab campaign), and - there you have it - with a full cookbook worth of things, and animated oats exploding at every scene, not to mention the annoying way how every scene leads to another one, and all of the 19,578 ways you can actually serve oats (interesting, Quaker omitted oats from their name this being said).
Seriously I couldn't wait for the film to finish. Even with a "nice song"/"beautiful gowns" leading the very, very long ad. This is a case of trying to please everyone - and we know how this goes.
See the ad here.
