It seems I do not speak much about Cortas - last time was in 2019 (here). But Cortas has a new ad - a very smart one without sounding arrivistic or seeming like using the current problems Lebanon is facing for cheap thrills. A very dangerous road to walk I can assure you. So the ad in question goes: From the same earth, and always next to one another. And in a smaller rectangle "for 100 years". As I said, the ad is very smart, it winks at everything without stating it, lets the target audience decipher it without belittling their intelligence, and keeps the face value which is directed to the product alive and well. I could be over-analyzing here but perhaps the ad is also talking about the chickpea and the tahina sauce being together. No matter the layer/s the ad offers, it wins all of them in a smart, understated way.