Monday, April 15, 2019

Cortas rebrands, and gets itself an incredible new selling line!

It seems Cortas is moving its production from Dora to Hosrayel at the end of the year and has dusted up its image in the process. Well, the new logo is well-done but the new selling line is what steals the show. "Matbakhna hawiyetna" - our kitchen is our identity. Whomever came up with that one has my deepest respects! Yes, nothing says national identity more than food - half of my luggage when I travelled to see my close friend in Holland was composed of Hummus and Baba Ghanouj cans. Going back to Cortas, it seems that apart from Nadim Cortas the family sold its shares to outside investors a year ago and that 95% of its production gets exported.
That line though! Swoon!