Evo e-wallet (apparently with a Central Bank permit!) has joined hands with Touch, the phone company, in order to give you 10 USD (for free apparently) once you recharge your line. Do note, most Lebanese have temporary lines which we recharge monthly with throwaway tickets. So much that these lines are not temporary any longer, I have mine since 2003 - same number sine then though technically it is supposed to be temporary. On all accounts QR on a billboard? Really? Who comes up with these ideas?