It is nice when your favorite coffee brand is out there strutting their stuff. No I am not a "the other brand" (which shall remain unnamed) person. So seeing an for Tchibo Gold is kind of refreshing. "Every day needs a bit of Gold"... Now how much is a "bit" remains a little mystery. OK, so the positioning is not exactly tops, but who cares, considering the unipole is actually well-placed on a strategic place. Not sure if this is enough to convert people, but in my case it is preaching to the converts as the saying goes. I am #teamTchibo just for to know there might be other people with the same (good) taste out there.