Saturday, November 22, 2025

Parazar, a neat ad for Independence Day

Parazar just did Independence day (here). A proof if any is needed that one can do a lovely, strong, and well-meaning ad with a creative backbone without going totally overboard. Parazar specializes in shooting events - marriages mostly. So the images are from the in-house archive. Not bad considering they are pros at what they do. The copy is a bit soppy but nothing to complain about (it is independence day!) and - interestingly, the copy drives its way forward to the ending line "may every Independence Day finds us really well". 

So let's recap, clean imagery, a copy that knows where it is heading, no over-doing patriotism and what not, but rather a way to integrate their product within the event. So honestly, there's nothing to complain about.