There you go, I am allergic to influencers. And whereas a lot of insults were hurled my way through the years, I think the day a company contacted me to be featured in an and because I was an "influencer" is somewhere in the top 5. But I digress, Pizzanini, has - a nice campaign - ruined obviously by influencers (even if this is central to the concept). OK, the idea is "my branch is stronger than yours" (a Lebanese gimmick whereby people say "my (X) is stronger than yours" - usually father is the first that comes to mind). All this on the background of influencers showing up in the branches in question, presumably for a meet and greet. All of them on October 18th.
Yes, I realize if you are in the hype scene this works, even if I feel this is truly a nice campaign, if only it was not ruined by the said influencers.