CIS is all over the place now on the streets. First, there was, for a long time, a stigma about "technical colleges". Usually the idea went like, those with lower academic grades went technical, those with higher went to the usual high school (where inevitably, there was the scientific and otherwise literature branches, though the nomenclature has changed a little lately). Well, CIS is doing its finest to recalibrate the expectations and the overall image with a line that goes "another level of technical learning" throughout there are side messages (which I am not sure are readable enough) such as "academic excellence and educational growth" or "newest and most up to date branch in Sin el Fil" "more than 50 branches in Lebanon and outside". Still, the main emphasis is that they offer a higher level of technical education and seem very serious about it. Oddly, the imagery does work - after all it is geared towards students and parents alike.
