Well, sometimes it is the easiest way out. But why not? I for one do not distinguish between high brow creative and creative because this is what sells. In case any explanation is needed - Promarché is basically promising you that if you buy for a certain amount in your cart, you will be eligible for a raffle which would win you a car (no t at the end). Sure the creative mix is easy but again, sometimes it does not take a lot to a make an ad which explains without getting into a lot of mental detours. The car is a Toyota Yaris by the way, ideal for going to... supermarkets?