I recently spoke about Nour Arida in the new Marie France campaign (here), but this is different - I am speaking of the new Nadine Njeim in the Gliss ad. Miss Njeim is nothing but a mega-celebrity. Not just actress but also someone incredibly famous, whose life, looks, and outings are scrutinized under the microscope. I am neither defending or attacking here - but her level of celebrity is indeed, quite enormous. Which brings us to... "the new ad by Nadine Njeim". Not just her, think Haifa Wehbe (when she was at the height of her stardom) or any other celebrity of A-list star. More often than not, you will think "the new ad by so and so" (actually I hear the expression a lot of the time) and... there is no brand in tow! Sure, as professionals we might be more intrigued by logos, strategies behind the act etc, but to the layman or woman, I honestly don't think anyone really pays attention. To them, it is the star above and foremost. Just to be honest, as I took the photo I was too mesmerized by Miss Njeim's look so much the brand only appeared as I was reviewing the photo on my phone. Could this be an indication?