Anyone who has read this blog knows I have a soft spot for homegrown creativity (here and here and here and even here as generic examples). You know, the one that comes from the client, is plastered on one ad, not from an agency or anything. But then again, sometimes it just does work. Whaibeh is one such example. First the Arabic هيبة (heibeh) is akin to anything from status to aura to charisma. So the line goes "from Whaibeh gold increases your heibeh". It rhymes yes, and it should work, but it does come out a bit cheapo. Interestingly? I am all for investing in gold and metals because honestly, the prices are rising so stratospherically at this point. So maybe you should forget the ad and do what the man is telling you. It makes financial, though not creative, sense.