Whaibeh, the homegrown creativity that does not work

Anyone who has read this blog knows I have a soft spot for homegrown creativity (here and here and here and even here as generic examples). You know, the one that comes from the client, is plastered on one ad, not from an agency or anything. But then again, sometimes it just does work. Whaibeh is one such example. First the Arabic هيبة (heibeh) is akin to anything from status to aura to charisma. So the line goes "from Whaibeh gold increases your heibeh". It rhymes yes, and it should work, but it does come out a bit cheapo. Interestingly? I am all for investing in gold and metals because honestly, the prices are rising so stratospherically at this point. So maybe you should forget the ad and do what the man is telling you. It makes financial, though not creative, sense.

Le Comte - investing in gold.

So now that we agreed that real estate is a double whammy should you invest in it (better look here), why not try gold? Well, at least gold is indeed a safe investment and Le Comte jewelry plays on the classical "your currency has depreciated", but at least to some logical end - which, obviously is investing in gold (which apparently you can buy in Lebanese Pound).

Again, Lebanese people are trying to smuggle their money out of banks in any way possible, and well, there not too many ways to do it that being said. And with outcomes becoming bleaker by the second, here's the silver lining - I mean the gold lining!