Well, in 1971, there was this Dentyne ad (
here) which ended with "get that just brushed freshness with Dentyne". In 2025, Colgate is treading that same path with "an instant burst of freshness" - well, OK, they are advertising a toothpaste so it is a real "just brushed" not a make-believe chewing gum. To be clear, Colgate went the safe way with the freshness with the "ultrafreeze efficiency" (seriously, what is that?). But well, bonus points for them just showing up and doing the leg (or dental) work.
