McDonald's has an offer for a "veggie burger" (the ad says "we picked you one") for a "limited time". Guess what the limited time is? Lent! Of course, there is no such mention of it, and also no mention of fish-o-filet which was literally invented at the time for Christians who abstained on meat on Fridays. So here we are are again, lent time but don't call it so. If interested about places mentioning lent go to Mr. Brown (here). Crepaway (here). and the first to mention the word in their ad in 2012 Classic Burger Joint (here).