So Crepaway is advertising an incredibly appetizing lent meal. Interestingly, their ad says "if you are fasting or don't feel like eating meat" a clear nod to vegetarians (or even vegans a a vegan burger is present on the menu). The menu is fantastic to be honest (mozzarella burger for me, thank you!), and marks another year where brands are using the word lent in their ads. Just to give credit where credit is due Classic Burger Joint was the first to do it in 2012 in the ad shown below.