Because this year Almaza went with a literal platitude (here), how about going back to the time when Almaza ads actually mattered with this beauty above. How Almaza came to personify "meh" in their ads is beyond me, but here we are. This year's ad is so unmemorable it is excoriating to see how much of a shrug they deserve. The ad above dates back to 2019. The one below to 2016.
