Saturday, March 22, 2025

Mink went Mother's Day

Sorry I caught this late! Mink went for a brilliant Mother's Day ad (note I did not mention their Ksara effort which fell a bit short this year). For their own brand, Mink simply took their logo and added a "alef". Why? Because reading it right to left as Arabic does it ends up spelling... Emm. Or Mother. Genius as always!