Well, we can safely add Mink to the list of companies trying to advertise in these testy times (Slowear and ParAzar were incredibly good, Crepaway really needed to read the room). Mink is on the bandwagon, basically taking all the emotional angle out. Just to be clear, the company that graced us with superior and impeccable ads (some samples are here and here) does make its "rational" point across. But perhaps they set the bar too high themselves so maybe they fell short of some of their brilliance. I am not saying the idea or copy is bad, just that somehow one does not feel the oomph with it. Very decent outing but again, close but no cigar. See the ad here.