What a tricky time to be an advertiser in Lebanon. Any false move blows in your face. Recently I wrote about the masterstroke from Slowear (here), and the flop from Crepaway (here). But ParAzar manages to pull out a very strong one. The backbone is in the copy. The very good copy. But to give credit where credit is due, in the hands of a lesser visualizer this could have turned slapstick or worse, kitsch (which in this case is a disservice). But the imagery - obviously taken from the very large repertoire of events ParAzar has covered, is nothing short of touching and appropriate. Interestingly, not overly touching, or forcefully emotional, no, just kind and beautiful and appropriate to the copy. The copy ends with a punch - from the threads of sadness, We will weave again joy. So yes, indeed joy we will weave again. See the lovely piece here.