Sunday, August 2, 2020

Ksara - Army Day in brilliance

Army Day came and went without a whimper this year, thankfully. For a while, any company that could dip anything in camouflage did so and bragged about it. Which makes the low key Ksara ad "teslam ya Askar Lebnan" (may the Lebanese Army people be preserved) even more punchy. The line comes from a popular song, so nothing new there, but the trick was finding that KSARA and ASKAR are anagrams. Cue, just flip the logo. Easy? Yes. Smart? Without any doubt. Why it took so many years to find it? No idea. Note the Ksara logo is so well known, that the ad did not need to be signed.