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Brilliant and heart-stopping ad by Nike. Watch here.
Let me first say it's been done before. The mix and match technique of two images. But Nike does it brilliantly and perfectly, the way images go from one shot to the next is impeccable. The copy, said in a natter of fact way only makes it better, straight to the point, and completely credible. The film goes from pro. To amateur, to invented and new lockdown ready sports, and makes them all worthwhile, and whereas tailored to the American market, it can easily resonate worldwide. You can't stop sport #YouCantStopUs indeed.