IPT (here and here and here) is now back with a patriotic ad - la situation oblige. Their idea is to turn the negative into a positive. Usually when someone asks you "how are you?" and you reply "mitl hel balad" (like this country - same as the country is) it means you are not doing that well at all. And yet the whole copy of the ad centers around this idea - that "mitl hel balad" "means we are standing strong, unwavering, unmoving, to still be able to serve you from the bottom of our heart as we go through this phase together, because no matter how much the times flip, there's nothing.... like this country." To be able to harness the negativity into a positive element - and also portray the many different IPT stations which were destroyed is no mean feat. You can argue this is not an "ad" per se, but since it is signed by IPT, then message of hope or ad becomes a technicality. Good on them looking it at this way. Watch the film here.